Privacy Notice for Product Warranty Registration

Hisense International (Thailand) Co., Ltd. ("the Company"), as the official distributor of Gorenje products in Thailand, values your privacy. This privacy notice applies to the collection, use, and disclosure of personal data obtained from your product warranty registration. By accessing our website, registering for our services, or providing your personal data to us, you acknowledge that you have read and understood this privacy notice.

1. Personal Data We Collect

For warranty registration, we collect:

• Identity Information: First name, last name.
• Contact Information: Phone number, email address, installation/delivery address. Under PDPA, we do not generally collect sensitive personal data. However, the installation/delivery address linked to personal residence may constitute sensitive personal data.
• Purchase Details: Product model, serial number, purchase date, retailer name, and a photo of the receipt or tax invoice.

For running website, we collect:

• Technical/ Analytics Data: IP address, session ID, browser type, device information, cookies, pages viewed, time spent on site, outbound clicks. They are automatically collected when you visit our website.

2. Purposes of Data Processing

We process your personal data under legal bases (Consent, Performance of Contract and Legitimate Interests) for the following purposes:

• To verify warranty eligibility and log purchase history in the database.
• To facilitate after-sales services, dispatch service technicians, and manage warranty claims.
• To update you regarding product servicing status.
• To evaluate and improve our customer support and product performance and campaign effectiveness.
• To provide you with core website navigation, security and store your preferences.
• To direct you to official communication channels and outbound sales referrals. 

3. Retention Period

We retain your personal data of warranty registration for as long as you remain our customer or maintain a relationship with us, or as necessary for our internal team and third parties to complete relevant actions or checks, and as required following the expiration of the warranty period for legal defense purposes.

As for your personal data of other types: We retain your Analytics Data for 14 months as standard analytics retention; your Technical Data is only retained for session duration and will be cleared when the browser closes.

After the data is no longer necessary, it will be securely deleted or anonymized.

4. Disclosure to Third Parties

To deliver our warranty service, we may share your data with:

• Authorized Service Centers and service technicians assigned to perform repairs at your home.
• Logistics and courier providers for parts delivery or product replacements.
• Parent and affiliate companies (Hisense Group) for centralized warranty administration and statistics.
• CMS developers and IT support partners (e.g., Appmoro, the platform administrator).

5. Your Rights under the Thai PDPA

You possess the following rights regarding your personal data:

• Right to access and obtain a copy of your personal data.
• Right to data portability.
• Right to object to data processing.
• Right to erasure or anonymization.
• Right to restriction of processing.
• Right to rectification.
• Right to withdraw consent (specifically for marketing activities).

We will respond to your request within 30 days of receipt. Complex requests may require additional time, of which we will notify you. To protect your privacy, we may require proof of identity before processing your request.

6. How We Obtain Your Consent

• For Analytics Cookies by Cookie Banner: accept all or customize cookie settings
• For LINE OA Referral by Click Action: implied consent to redirect or do not click
• For E-Commerce Referral by Click Action: implied consent to redirect or do not click
• For Warranty Registration by Form Submission with explicit notice

You may withdraw consent at any time by:

• Cookies: by change your Cookie Settings
• Marketing: Unsubscribe link in communications
• All other: Email thaihrad@hisense.com

We will cease processing based on consent, but this does not affect processing prior to withdrawal or processing based on other legal bases.

7. DATA SECURITY MEASURES

We implement appropriate technical and organizational measures to protect your personal data:

• SSL/HTTPS Encryption for all data transmission
• Encrypted Messaging for LINE platform communications
• Role-Based Access Control for Internal warranty database

In case of a personal data breach, we will notify the Personal Data Protection Committee and affected data subjects as required by PDPA Section 37.

8. THIRD-PARTY LINKS AND SERVICES

Our website contains links to external platforms: LINE Official Account and External E-Commerce (Lazada). Actual chats and transaction are processing on their platform. We only facilitate the link and track click-through only.

This Privacy Policy does not cover third-party platforms. Please review their respective privacy policies.

9. Contact Information

To exercise any of the rights above or inquire about our privacy practices, contact us at:

• Data Controller: Hisense International (Thailand) Co., Ltd.
• Address: No. 89, AIA Capital Center, 19th Floor, Ratchadapisek Road, Din Daeng, Din Daeng, Bangkok 10400
• Email: thaihrad@hisense.com