Cookie Policy

Hisense International (Thailand) Co., Ltd. ("the Company"), as the official distributor of Gorenje products in Thailand, provides this Cookie Policy to explain how and why we use cookies to collect and process data regarding your visit to our website.

1. What are Cookies?

Cookies are small text files stored on your computer, mobile device, or other electronics when you visit a website via a browser. They allow the website to remember your browsing history, language preferences, and other settings to deliver a highly personalized and convenient browsing experience.

2. How and Why We Use Cookies

We use cookies to enhance website stability and performance. The cookies we utilize are categorized into 4 primary types:

• Strictly Necessary Cookies: Essential for standard website operations and security features, enabling page navigation and maintaining authentication states. These cookies cannot be disabled in our preference center.
• Analytical/Performance Cookies: These help us recognize and count visitors, monitor page popularity, and understand general user behaviors to optimize system speed and responsiveness.
• Functional/Preference Cookies: Used to recognize you when you return to our website, allowing us to remember choices you made (such as language, color theme, or region) to provide a more customized experience.
• Targeting/Marketing Cookies: Record your visits, pages viewed, and links clicked. We use this information to display advertising that aligns with your interests and measure campaign success. 

3. List of Cookies Used on the Website (Cookie Audit List)

Cookie Name	Provider	Duration	Purpose
gorenje_cookie_consent	Gorenje (First-party)	1 Year	Logs and stores user selected cookie consent states under the Thai PDPA framework.
directus_session_id	Gorenje CMS (First-party)	Session	Maintains authenticated administrative user session states securely.
_ga	Google Analytics	2 Years	Distinguishes unique users and compiles analytical statistics about page performance.
_gid	Google Analytics	24 Hours	Identifies active browser transitions to map site navigation path effectiveness.
_fbp	Facebook Pixel	3 Months	Tracks web conversions to optimize marketing campaign targeting and analytics on Facebook.
_gcl_au	Google AdSense	3 Months	Tracks promotion clicks and custom interests to support remarketing efforts.

4. Managing Cookie Preferences

You can manage or withdraw consent for optional cookies at any time via:

• Our Website's Preference Panel: Click the floating teal-green cookie shield icon at the bottom-left of the screen or select "Cookie Settings" in the footer to call up the granular opt-in settings modal.
• Your Browser's Configuration (Browser Settings): Open your browser settings (Chrome, Safari, Firefox, etc.) and navigate to the privacy and security options to block, modify, or clear stored cookies.

5. Contact Information

For any inquiries regarding your rights or our cookie practices, please contact:

• Data Controller: Hisense International (Thailand) Co., Ltd.
• Address: No. 89, AIA Capital Center, 19th Floor, Ratchadapisek Road, Din Daeng, Din Daeng, Bangkok 10400
• Email: thaihrad@hisense.com